Cookie Policy — alleantia.com
Cookies are small text files stored on your device when you visit a website. They allow the site to remember your actions and preferences (such as language or settings), improve services and performance, analyse traffic and, with your consent, personalise advertising content.
In accordance with applicable regulations and the guidelines of the Italian Data Protection Authority (Garante), cookies are divided into several categories:
- Technical / necessary: enable basic site functionality (no consent required).
- Analytical / statistics: collect information on browsing behaviour (consent required).
- Marketing / profiling: track users for personalised advertising (consent required).
- Functional / third-party: enable advanced features or external services (consent required).
When you first visit alleantia.com, a banner managed by HubSpot asks which non-essential cookies you want to allow. You can:
- Accept all: enables analytics, marketing and functional cookies.
- Decline all: only technical cookies are used.
- Cookie settings: choose category by category (Analytics, Advertisement, Functionality).
Until you make a choice, only technical cookies are set and no analytics or marketing tool is loaded. Google tags run in Consent Mode v2 (basic setup): Google Analytics and Google Ads load only after you accept the matching category. Microsoft Clarity receives your choice through its consent interface.
Your choice is stored for 6 months in the technical cookie __hs_cookie_cat_pref. After that, or if our list of cookies changes significantly, we ask again. You can change or withdraw your consent at any time with the "Cookie settings" link at the bottom of every page ("Preferenze cookie" on Italian pages), or by deleting cookies in your browser.
| Cookie name | Domain | Duration | Provider and purpose |
|---|---|---|---|
__hs_cookie_cat_pref | .alleantia.com | 6 months | HubSpot: records the cookie categories you accepted |
__hs_opt_out | .alleantia.com | 6 months | HubSpot: records that you declined cookies |
__hs_initial_opt_in | .alleantia.com | 7 days | HubSpot: prevents the banner from reappearing on every page |
__hs_do_not_track | .alleantia.com | 6 months | HubSpot: stops the tracking code from sending data when requested |
hs-messages-is-open | .alleantia.com | 30 minutes | HubSpot chat: remembers whether the chat window is open |
hs-messages-hide-welcome-message | .alleantia.com | 1 day | HubSpot chat: hides the welcome message after you close it |
wp-wpml_current_language | www.alleantia.com | ~1 day | WordPress (WPML): remembers the site language |
__cf_bm | .hubspot.com, .hsforms.com | 30 minutes | Cloudflare for HubSpot: bot protection on forms |
__cfruid, _cfuvid | .hubspot.com | Session | Cloudflare for HubSpot: rate limiting |
_GRECAPTCHA | www.google.com | ~6 months | Google reCAPTCHA on HubSpot forms: spam protection |
| Cookie name | Domain | Duration | Provider and purpose |
|---|---|---|---|
_ga | .alleantia.com | 2 years | Google Analytics 4: distinguishes users |
_ga_VBNF4QH7M5 | .alleantia.com | 2 years | Google Analytics 4: keeps the session state |
__hstc | .alleantia.com | 6 months | HubSpot: main visitor tracking cookie |
hubspotutk | .alleantia.com | 6 months | HubSpot: visitor identity, used to link form submissions |
__hssc | .alleantia.com | 30 minutes | HubSpot: session tracking |
__hssrc | .alleantia.com | Session | HubSpot: detects when the browser is restarted |
_clck | .alleantia.com | ~1 year | Microsoft Clarity: user ID and preferences |
_clsk | .alleantia.com | ~1 day | Microsoft Clarity: links page views into one session |
CLID, ANONCHK, MR, MUID, SM | .clarity.ms, .bing.com | Session to ~1 year | Microsoft: browser identification across sites using Clarity |
| Cookie name | Domain | Duration | Provider and purpose |
|---|---|---|---|
_gcl_au | .alleantia.com | ~90 days | Google Ads: conversion measurement |
_fbp | .alleantia.com | ~90 days | Meta Pixel: identifies the browser to measure ads |
fr | .facebook.com | ~90 days | Meta: ad delivery and measurement |
li_sugr | .linkedin.com | ~90 days | LinkedIn Insight Tag: probabilistic identity matching |
bcookie | .linkedin.com | ~1 to 2 years | LinkedIn: browser identifier |
lidc | .linkedin.com | 1 day | LinkedIn: data centre routing |
UserMatchHistory, AnalyticsSyncHistory | .linkedin.com | 30 days | LinkedIn: advertising ID syncing |
li_fat_id | .linkedin.com | 30 days | LinkedIn: conversion tracking and retargeting |
Some of these tags are also loaded through HubSpot's advertising integration and follow the same consent.
| Cookie name | Domain | Duration | Provider and purpose |
|---|---|---|---|
messagesUtk | .alleantia.com | 6 months | HubSpot chat: recognises returning chat visitors |
Additional notes
Before you make a choice, only technical cookies are set. Analytics, marketing and functional cookies are activated only for the categories you accept.
Durations marked with ~ are set by the provider and may change; your browser may also shorten them.
The site uses third-party services (Google Analytics, Google Ads, Google reCAPTCHA, Microsoft Clarity, Meta, LinkedIn, HubSpot). Cookies set by these services are governed by their respective privacy policies, which you can consult directly on their websites.
In the event of any conflict between this policy and third-party policies, the transparency of this page prevails, with direct reference to the purposes specified above.
You can manage your cookies with the "Cookie settings" link at the bottom of every page or by changing your browser settings. The following links provide instructions for the most common browsers:
This Cookie Policy may be updated to reflect technical or regulatory changes. Any modifications will be published on this page with a new update date.
For any questions regarding the use of cookies or your preferences:
Email: privacy@alleantia.com
Address: Via Tosco Romagnola 136, 56025 Pontedera (PI), Italy